Completely redesigned user and product area for a digital product company. New design accommodates existing digital products in an intuitive and easy to use method. Implement existing branding and chose inclusive imagery when portraying people.
Process:
This project involved several iterations. Ashley worked with the client to visually expand upon the existing brand, restructure information, create new user flow, clickable prototypes, and mockup images.
Challenges:
The client had a complicated product that needed to be presented in a user’s point of use, instead of the client’s. The client had specific language for the product making the simplification of terminology and option organization into a priority.
Final Outcome:
Clickable prototype with screens laid out. Digital mockup to take to development. Prototype and mockup created in Axure.[/vc_column_text][/vc_column][/vc_row]