Software Product Design

[vc_row][vc_column width=”2/3″][vc_media_grid style=”pagination” items_per_page=”1″ element_width=”12″ item=”311″ grid_id=”vc_gid:1506025132961-fd8e881d-412a-6″ include=”303,306,305,304″][vc_column_text]Ashley worked with the client to create redesign an online software and user portal.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]Objective:
Completely redesigned user and product area for a digital product company. New design accommodates existing digital products in an intuitive and easy to use method. Implement existing branding and chose inclusive imagery when portraying people.

Process:
This project involved several iterations. Ashley worked with the client to visually expand upon the existing brand, restructure information, create new user flow, clickable prototypes, and mockup images.

Challenges:
The client had a complicated product that needed to be presented in a user’s point of use, instead of the client’s. The client had specific language for the product making the simplification of terminology and option organization into a priority.

Final Outcome:
Clickable prototype with screens laid out. Digital mockup to take to development. Prototype and mockup created in Axure.[/vc_column_text][/vc_column][/vc_row]